The Cell Easter tournaments are hosted in Gauteng, Northern Cape, Limpopo, Mpumalanga, Free State, Kwa-Zulu Natal, and for the first time this year, Eastern Cape. The Gauteng tournament is being held in Randfontein, Mamelodi, Meadowlands and Alexandra.

"Cell C is doing a good job in my community. I wish everyone could come to the stadium and Cell C for themselves," quips Randfontein tournament organiser Jerry Khohla.

Khohla says the tournament is also a business boost to the community of Randfontein, as vendors and hawkers are selling all kinds of food at the tournament.

"This tournament is a business opportunity for the local small and medium size entrepreneurs", added Khohla.

Randfontein’s arts community has also benefited from the four-day tournament. Dance and music groups from around the area are providing entertainment at the match venue.

"We made sure that the art and culture aspect of this community is not left out. Although it’s a soccer tournament, we managed to squeeze in some arts and culture groups, who entertain spectators during intervals," adds Khohla.

Cell C spokesperson, Richard Naledi says the company is at the forefront of community investment.

"As Cell, we have always believed in ploughing back to the communities that use our products. It is a business norm that is at the core of our company. We do not simply talk about it, but have, over the years invested in communities we operate in and set a standard for other companies to follow".

Meadowlands, Alexandra, Mamelodi and other communities hosting the tournaments accross the country have also reaped similar benefits from the event.

In Mamelodi, tournament organiser Mlungisi Madaisela says the Cell C Easter soccer tournament has filled the gap left by organised school games.

"Now that we don’t have school games, the Cell C games have come in handy. In this year’s tournament, most teams comprise of young people. The kids really need the exposure and experience," says Madaisela.

Madaisela added that the tournament keeps young people away from substance abuse, which is a major problem in the area. "South African jails are filled with young people who committed crimes due to lack of entertainment and recreational activities", concluded Madaisela, a prison warder.